Google AdChoices…

They say a picture is worth a thousand words. How about, two pictures?

AdChoices "pledge"

So, the important points of the above text are:

“It’s our goal to make these ads as relevant and useful as possible for you. Google doesn’t create categories, or show ads, based on sensitive topics such as race, religion, sexual orientation, or health.

Sounds reasonable. Let’s see the ad that actually got me here.

An AdSense ad about dating, based on religion, while watching a video-clip from a popular Christian band

One can claim that the ad is targeting single people, but it is actually targeting the intersection of Christian and Single, thus effectively targeting both.

Google, don’t be evil.


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3 Responses to Google AdChoices…

  1. daniel says:

    I think you got it wrong. It means that they don’t show ads based on your religous believ ore your gender. Since you are a heterosexual atheist male, this ad isn’t choosen for you. You see, the randomizing works. The ad itself isn’t discriminating either. You can still date a christian, but he maybe will not like to date you.
    If you think google has a good ad filter, you are wrong. I have seen far more objectionable ads than that .

    • nikifor says:


      I am a Christian heterosexual male, so the ad is pretty spot on (excluding the fact that I am married 🙂 ). If you search for some relaxing music on youtube and you get eastern-type songs, you will see muslim-dating websites. As far as I am concerned, they are showing ads based on religion which they promise not to. I have also seen more objectionable ads, but I can’t write a post every time I see one.

      Thanks for stopping by

  2. Josh says:

    i think they meant that they will not store those type of identifiers and use it to target ads in the future. however the algorithm they use will still use things they see on the page, when you go to your google account settings, to the part where they guess who you are based on they’re ads info collected, it won’t save race religion and orientation.

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